230 Use Inaugural Super Bowl SoberRide® Campaign

DC AREA’S NEWEST DUI PREVENTION EFFORT REMOVES POTENTIAL DRUNK DRIVER FROM AREA ROADWAYS NEARLY EVERY TWO-MINUTRES DURING THIS MONTH’S NFL FINALE

Tysons, VA, February 24– 230 persons in the Washington-metropolitan area used the free safe ride service, SoberRide®– offered for the first time ever during this year’s NFL Super Bowl (February 9-10) as opposed to possibly driving home drunk.

Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the inaugural 2025 Super Bowl SoberRide® program was in operation beginning at 8:00 p.m. on Sunday, February 9th and operated until 4:00 a.m. on Monday, February 10th as a way to keep local roads safe from impaired drivers during this traditionally high-risk period.

“For its hours of operation this Super Bowl, this level of ridership translates into SoberRide removing a potential drunk driver from Greater Washington’s roadways nearly every two-minutes (125-seconds),” said WRAP President Kurt Erickson.

WRAP’s 2025 Super Bowl campaign effort was the charity’s first new SoberRide® offering in a decade. WRAP annually offers its SoberRide® program on St. Patrick’s Day, Cinco de Mayo, Independence Day, Halloween and the winter holidays through and including New Year’s.

During its eight hours of operation, area residents celebrating with alcohol could download the Lyft app to their phones, then enter the code “SAFEFOOTBALLDC25” in the app’s ‘Promo’ section to receive their no-cost safe ride home. SoberRide® was available to new and existing Lyft users.

Lyft provided SoberRide® trips throughout the Washington-metropolitan area to local residents ages 21 and older who otherwise may have attempted to drive home after drinking.

SoberRide® is offered throughout Lyft’s Washington D.C. coverage area which includes all or parts of the: District of Columbia; the Maryland counties of Montgomery and Prince George’s and towns therein plus the cities of Bowie, College Park, District Heights, Gaithersburg, Glenarden, Greenbelt, Hyattsville, Laurel, Mount Ranier, New Carrollton, Rockville, Seat Pleasant, and Takoma Park; and the Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William and towns therein plus the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park.

Sponsors of WRAP’s 2025 Super Bowl SoberRide® campaign included the 395 Express Lanes, Anheuser-Busch, Beer Institute, Brown-Forman, Constellation Brands, Diageo, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation for Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington and the Washington Area New Automobile Dealers Association. WRAP’s 2025 Public Partner SoberRide® Sponsors include the District of Columbia Highway Safety Office, Maryland Highway Safety Office/Maryland Motor Vehicle Administration and Virginia Department of Motor Vehicles.

Since 1991, WRAP’s SoberRide® program has provided 93,936 free safe rides home to would-be drunk drivers in the Greater Washington area.

Founded in 1982, the nonprofit [501(c)(3)] Washington Regional Program (WRAP) is an award-winning public-private partnership working to prevent drunk driving and underage drinking in the Washington-metropolitan area. Through public education, innovative health education programs and advocacy, WRAP is credited with helping to keep the annual percentage of metro-Washington traffic deaths involving alcohol-impaired driving historically lower than the national average. WRAP, however, may best be known to area residents via the organization’s popular free safe ride service to prevent drunk driving, SoberRide®.

 

More information about WRAP’s SoberRide® initiative can be found at www.SoberRide.com.