Free Halloween Weekend Lyft Rides Offered Throughout Greater Washington to Prevent Drunk Driving
NEARLY HALF (46%) OF U.S. TRAFFIC DEATHS ON HALLOWEEN INVOLVE DRUNK DRIVERS
Washington, DC, October 11– Preparing to combat that time of year when, according to the National Highway Traffic Safety Administration, almost half (46%) of U.S. traffic deaths involve drunk drivers, * a local nonprofit organization announced today that free safe rides will be offered to would-be drunk drivers throughout the Washington-metropolitan area during this Halloween weekend.
Offered by the nonprofit Washington Regional Alcohol Program (WRAP) the, 2022 Halloween SoberRide® program will be in operation from 4:00 p.m. on Saturday, October 29th and operate until 4:00 a.m. on Sunday October 30th as a way to keep local roads safe from impaired drivers during this traditionally high-risk period.
During this twelve-hour period, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter the SoberRide® code in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. WRAP’s 2022 Halloween SoberRide® promo code will be posted at 3:00 p.m. on Saturday, October 29th on www.SoberRide.com.
“Nearly half of U.S. traffic fatalities during Halloween involve drunk drivers according to the National Highway Traffic Safety Administration,” said Kurt Erickson, WRAP’s President. “Halloween is of particular concern for younger drivers as 2020 NHTSA data shows that 68-percent of drunk driving deaths on U.S. roadways during the fall holiday involve drivers ages 21 to 34.”
During the 2021 Halloween period, 700 (777) persons in the Washington-metropolitan area used WRAP’s SoberRide® program rather than possibly driving home impaired. The charity also offers its SoberRide® program on St. Patrick’s Day, Cinco de Mayo, Independence Day and the winter holidays.
“Lyft is dedicated to providing access to reliable and responsible rides, and we’re proud to partner with programs like WRAP to offer Lyft as an alternative to impaired driving,” said Kamillah Wood, Director of Public Policy for Community Safety at Lyft. “Through our Roadway Safety Program and our partnerships with the public, we hope to empower our community with the tools to protect themselves and those around them this holiday season.”
SoberRide® is offered throughout Lyft’s Washington D.C. coverage area which includes all or parts of: the District of Columbia; the Maryland counties of Montgomery and Prince George’s and towns therein plus the cities of Bowie, College Park, District Heights, Gaithersburg. Glenarden, Greenbelt, Hyattsville, Laurel, Mount Ranier, New Carrollton, Rockville, Seat Pleasant and Takoma Park; and the Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William and towns therein plus the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park.
Sponsors of WRAP’s 2022 Halloween SoberRide® campaign include the 395 Express Lanes, Amazon, Anheuser-Busch, Beer Institute, Brown-Forman, Constellation Brands, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation of Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Kendall-Jackson, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington, and the Washington Area New Automobile Dealers Association. WRAP’s 2022 Partner SoberRide® Sponsors include the District of Columbia Department of Transportation, Maryland Highway Safety Office/Maryland Motor Vehicle Administration and Virginia Department of Motor Vehicles.
Since 1991, WRAP’s SoberRide® program has provided 82,735 free safe rides home to would-be drunk drivers in the Greater Washington area.
Founded in 1982, the nonprofit [501(c)(3)] Washington Regional Alcohol Program (WRAP) is a coalition of diverse interests using effective education, innovative programs and targeted advocacy to end alcohol-impaired driving and underage drinking in the Washington, DC metro area. Through public education, innovative health education programs and advocacy, WRAP is credited with keeping the metro-Washington area’s alcohol-related traffic deaths historically lower than the national average.
More information about WRAP’s SoberRide® initiative can be found at www.SoberRide.com.
* National Highway Traffic Safety Administration, 2020, 46% of all U.S. traffic fatalities from 6:00 p.m. October 31st to 5.59 a.m. November 1st.