Inaugural Super Bowl SoberRide® Campaign Launched to Prevent DUI in Greater Washington
MORE THAN ONE-THIRD OF U.S. TRAFFIC DEATHS DURING SUPER BOWL INVOLVE DRUNK DRIVERS
Tysons, VA, January 27– Preparing to combat that time of year when, according to the National Highway Traffic Safety Administration figures, more than one-third (39%) of U.S. traffic deaths involve drunk drivers,* a local nonprofit organization announced today that free safe rides will be offered to would-be drunk drivers throughout the Washington-metropolitan area during next month’s Super Bowl LIX.
Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the inaugural 2025 Super Bowl SoberRide® program will be in operation beginning at 8:00 p.m. on Sunday, February 9th and operate until 4:00 a.m. on Monday, February 10th as a way to keep local roads safe from impaired drivers during this traditionally high-risk period.
During this eight-hour period, area residents ages 21 and older celebrating with alcohol may download the Lyft app to their phones then enter the SoberRide® code in the app’s ‘Payment’ tab (under the ‘Add Lyft Pass’ option) to receive their no-cost (up to $15) safe transportation home. WRAP’s 2025 Super Bowl SoberRide® promo code will be posted at 6:00 p.m. on Sunday, February 9th on www.SoberRide.com.
“Nearly 40-percent of U.S. traffic fatalities during the 2022 Super Bowl period involved drunk drivers according to the National Highway Safety Administration,” said Kurt Erickson, WRAP’s President.
WRAP’s 2025 Super Bowl campaign effort is the charity’s first new SoberRide® offering in a decade. WRAP also offers its SoberRide® program on St. Patrick’s Day, Cinco de Mayo, Halloween and the winter holidays through and including New Year’s.
“Lyft is dedicated to providing access to reliable and responsible rides, and we’re proud to partner with programs like WRAP to offer Lyft as an alternative to impaired driving,” said Kamillah Wood, Director of Public Policy for Community Safety at Lyft. “Through our Roadway Safety Program and our partnerships with the public, we hope to empower our community with the tools to protect themselves and those around them this holiday season.”
Sponsors of WRAP’s 2025 Super Bowl SoberRide® campaign include 395 Express Lanes, Anheuser-Busch, Beer Institute, Brown-Forman, Constellation Brands, Diageo, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation for Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington and the Washington Area New Automobile Dealers Association. WRAP’s 2025 Public Partner SoberRide® Sponsors include the District of Columbia Highway Safety Office, Maryland Highway Safety Office/Maryland Motor Vehicle Administration and Virginia Department of Motor Vehicles.
Since 1991, WRAP’s SoberRide® program has provided 93,706 free safe rides home to would-be drunk drivers in the Greater Washington area.
Founded in 1982, the nonprofit [501(c)(3)] Washington Regional Program (WRAP) is an award-winning public-private partnership working to prevent drunk driving and underage drinking in the Washington-metropolitan area. Through public education, innovative health education programs and advocacy, WRAP is credited with helping to keep the annual percentage of metro-Washington traffic deaths involving alcohol-impaired driving historically lower than the national average. WRAP, however, may best be known to area residents via the organization’s popular free safe ride service to prevent drunk driving, SoberRide®.
More information about WRAP’s SoberRide® initiative can be found at www.SoberRide.com.
