Nearly 200 Use Local SoberRide® Program on Cinco de Mayo
DC AREA’S DUI PREVENTION EFFORT REMOVES POTENTIAL DRUNK DRIVER FROM AREA ROADWAYS EVERY FOUR MINUTES ON CINCO DE MAYO
Washington, D.C., May 17 – Nearly 200 (173) persons in the Washington-metropolitan area used the free safe ride service, SoberRide®, this Cinco de Mayo (May 5 – 6, 2022) as opposed to possibly driving home drunk.
“For its hours of operation this Cinco de Mayo, this level of ridership translates into SoberRide® removing a potential drunk driver from Greater Washington’s roadways every four minutes,” said Kurt Erickson, President of the nonprofit Washington Regional Alcohol Program, the organization conducting the region’s SoberRide® effort.
WRAP’s 2022 Cinco de Mayo SoberRide® campaign began at 4:00 p.m. on Thursday, May 5, 2022 (Cinco de Mayo) and continued until 4:00 a.m., the next day, Friday, May 6th, as a way to keep local roads safe from potentially impaired drivers during this traditionally high-risk period. During this twelve-hour period, area residents celebrating with alcohol could download the Lyft app to their phones, then enter the code “CINCOSAFERIDE22” in the app’s “Payment” tab (under the “Add Lyft Pass” option) to receive their no-cost (up to $15) safe transportation home. SoberRide® was available to both new and existing Lyft users.
Lyft provided SoberRide® trips throughout the Washington-metropolitan area to local residents ages 21 and older who otherwise may have attempted to drive home after drinking.
While this month’s weekday SoberRide® ridership topped last year’s Cinco de Mayo offering (173 vs. 128 rides), WRAP officials acknowledged that the continuing if not resurging COVID pandemic continues to affect usage of the local safe ride service as annual ridership for the charity’s Cinco de Mayo SoberRide® campaign averaged 550 rides between 2015 and 2019.
WRAP also offers its free safe ride service on St. Patrick’s Day, Independence Day, Halloween and the winter holidays through and including New Year’s Eve.
SoberRide® was offered throughout Lyft’s Washington D.C. coverage area which includes all or parts of: the District of Columbia; the Maryland counties of Montgomery and Prince George’s and towns therein plus the cities of Bowie, College Park, District Heights, Gaithersburg. Glenarden, Greenbelt, Hyattsville, Laurel, Mount Ranier, New Carrollton, Rockville, Seat Pleasant and Takoma Park; and the Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William and towns therein plus the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park.
Sponsors of WRAP’s 2022 Cinco de Mayo SoberRide® campaign include the 395 Express Lanes, Amazon, Anheuser-Busch, Beer Institute, Brown-Forman, Constellation Brands, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation of Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Kendall-Jackson, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington, and the Washington Area New Automobile Dealers Association. WRAP’s 2022 Partner SoberRide® Sponsors include the Maryland Highway Safety Office/Maryland Motor Vehicle Administration and Virginia Department of Motor Vehicles.
Since 1991, WRAP’s SoberRide® program has provided 82,300 free safe rides home to would-be drunk drivers in the Greater Washington area.
Founded in 1982, the nonprofit [501(c)(3)] Washington Regional Alcohol Program (WRAP) is a coalition of diverse interests using effective education, innovative programs and targeted advocacy to end alcohol-impaired driving and underage drinking in the Washington, DC metro area. Through public education, innovative health education programs and advocacy, WRAP is credited with keeping the metro-Washington area’s alcohol-related traffic deaths historically lower than the national average.
For more information, visit WRAP’s web site at www.wrap.org.