Over 1,200 Use Local SoberRide® Program during the Super Bowl
Tysons VA, February 12 – Over 1,200 (1,228) persons in the Washington-metropolitan area used the free safe ride service, SoberRide® during last weekend’s Super Bowl game as opposed to possibly driving home drunk.
“For its hours of operation during the Super Bowl, this level of ridership translates into SoberRide removing a potential drunk driver from Greater Washington’s roadways nearly every 23-seconds,” said Kurt Erickson, President of the nonprofit Washington Regional Alcohol Program (WRAP), the organization conducting the region’s SoberRide® effort.
WRAP’s 2026 Super Bowl SoberRide® campaign began at 8:00 p.m. on Sunday, February 8, 2026 and continued until 4:00 a.m. on Monday, February 9, 2026 as a way to keep local roads safe from potentially impaired drivers during this traditionally high-risk period. During this eight-hour period, area residents celebrating with alcohol could download the Lyft app to their phones, then enter the code “SAFEFOOTBALLDC26” in the app’s ‘Promo’ section to receive their no-cost safe ride home. SoberRide was available to new and existing Lyft users.
Lyft provided SoberRide® trips throughout the Washington-metropolitan area to residents ages 21 and older who otherwise may have attempted to drive home after drinking.
Last year and for its inaugural Super Bowl offering, 230 people in the Washington-metropolitan area used WRAP’s SoberRide® program as opposed to possibly driving home drunk.
WRAP also offers its free safe ride service on St. Patrick’s Day, Cinco de Mayo, Independence Day, Halloween and the winter holidays through and including New Year’s Eve.
SoberRide® is offered throughout Lyft’s Washington D.C. coverage area which includes all or parts of: the District of Columbia; the Maryland counties of Montgomery and Prince George’s and towns therein plus the cities of Bowie, College Park, District Heights, Gaithersburg, Glenarden, Greenbelt, Hyattsville, Laurel, Mount Ranier, New Carrollton, Rockville, Seat Pleasant and Takoma Park; and the Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William and towns therein plus the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park.
Sponsors of WRAP’s 2026 Super Bowl SoberRide® campaign included the 395 Express Lanes, Anheuser-Busch, Beer Institute, Brown-Forman, Chesapeake Region Safety Council, Constellation Brands, Diageo, Enterprise Rent-A-Car, Foundation for Advancing Alcohol Responsibility, Giant Food, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington and the Washington Area New Automobile Dealers Association. WRAP’s 2026 Public Partner SoberRide® Sponsors include the District of Columbia Highway Safety Office, Maryland Highway Safety Office/Maryland Motor Vehicle Administration and Virginia Department of Motor Vehicles.
Since 1991, WRAP’s SoberRide® program has provided 102,515 free safe rides home to would-be drunk drivers in the Greater Washington area.
Founded in 1982, the nonprofit [501(c)(3)] Washington Regional Program (WRAP) is an award-winning public-private partnership working to prevent drunk driving and underage drinking in the Washington-metropolitan area. Through public education, innovative health education programs and advocacy, WRAP is credited with helping to keep the annual percentage of metro-Washington traffic deaths involving alcohol-impaired driving historically lower than the national average. WRAP, however, may best be known to area residents via the organization’s popular free safe ride service to prevent drunk driving, SoberRide®.