Over 700 Use Local SoberRide® Program on Independence Day
DC AREA’S DUI PREVENTION EFFORT REMOVES POTENTIAL DRUNK DRIVER FROM AREA ROADWAYS EVERY SINGLE MINUTE DURING JULY 4TH
Tysons, VA, July 10 – Over 700 (738) persons in the Washington-metropolitan area used the free safe ride service, SoberRide® on Independence Day (July 4th) as opposed to possibly driving home drunk.
“For its hours of operation this Independence Day, this level of ridership translates into SoberRide removing a potential drunk driver from Greater Washington’s roadways every single minute (58 seconds),” said Kurt Erickson, President of the nonprofit Washington Regional Alcohol Program (WRAP), the organization conducting the region’s SoberRide® effort.
WRAP’s 2024 Independence Day SoberRide® campaign began at 4:00 p.m. on Thursday, July 4, 2024, and continued until 4:00 a.m. on Friday, July 5, 2024 as a way to keep local roads safe from potentially impaired drivers during this traditionally high-risk holiday. During this twelve-hour period, area residents celebrating with alcohol could download the Lyft app to their phones, then enter the code “SAFEJULY4TH24” in the app’s ‘Promo’ section to receive their no-cost safe ride home. SoberRide® was available to new and existing Lyft users.
Lyft provided SoberRide® trips throughout the Washington-metropolitan area to local residents ages 21 and older who otherwise may have attempted to drive home after drinking.
WRAP also offers its free safe ride service on St. Patrick’s Day, Cinco de Mayo, Halloween and the winter holidays through and including New Year’s Eve.
Comparably, 447 persons used WRAP’s Independence Day SoberRide® program last year.
SoberRide® is offered throughout Lyft’s Washington D.C. coverage area which includes all or parts of: the District of Columbia; the Maryland counties of Montgomery and Prince George’s and towns therein plus the cities of Bowie, College Park, District Heights, Gaithersburg, Glenarden, Greenbelt, Hyattsville, Laurel, Mount Ranier, New Carrollton, Rockville, Seat Pleasant and Takoma Park; and the Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William and towns therein plus the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park.
Sponsors of WRAP’s 2024 Independence Day SoberRide® campaign included the 395 Express Lanes, Anheuser-Busch, Beer Institute, Brown-Forman, Constellation Brands, Diageo, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation for Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington and the Washington Area New Automobile Dealers Association. WRAP’s 2024 Public Partner SoberRide® sponsors include the District of Columbia Office of the Deputy Mayor for Operations and Infrastructure’s Highway Safety Office, the Maryland Highway Safety Office/Maryland Motor Vehicle Administration and the Virginia Department of Motor Vehicles.
Since 1991, WRAP’s SoberRide® program has provided 90,769 free safe rides home to would-be drunk drivers in the Greater Washington area.
Founded in 1982, the nonprofit [501(c)(3)] Washington Regional Program (WRAP) is an award-winning public-private partnership working to prevent drunk driving and underage drinking in the Washington-metropolitan area. Through public education, innovative health education programs and advocacy, WRAP is credited with helping to keep the annual percentage of metro-Washington traffic deaths involving alcohol-impaired driving historically lower than the national average. WRAP, however, may best be known to area residents via the organization’s popular free safe ride service to prevent drunk driving, SoberRide®.
More information about WRAP’s SoberRide® initiative can be found at www.SoberRide.com.