As a “Safety Net” Needed Even During a Pandemic, Nonprofit Offering Free New Year’s Eve Lyft Rides to Prevent Drunk Driving
MORE THAN A THIRD (39%) OF U.S. HIGHWAY DEATHS DURING NEW YEAR’S INVOLVE DRUNK DRIVERS
Washington, DC, December 28—While stating unequivocally that it preferred that people not go out on New Year’s Eve during the continuing COVID-19 pandemic, a local nonprofit organization today announced that – as a “necessary safety net” to this week’s high-risk, high-alcohol consumption holiday — free safe rides will be offered to would-be drunk drivers throughout the Washington-metropolitan area on New Year’s Eve.
Offered by the nonprofit Washington Regional Alcohol Program (WRAP), the 2020 New Year’s SoberRide® program will be in operation beginning at 10:00 pm on Thursday, December 31, 2020 and operate until 2:00 am on Friday, January 1, 2021 as a way to keep local roads safe from impaired drivers during this traditionally high-risk holiday.
“While we’re all safer at home, we are also a public safety organization which regularly looks to mitigate risk,” said Kurt Erickson, WRAP’s President. “We therefore urge all Greater Washington area residents to stay at home and respect public health restrictions this New Year’s. However, if persons do venture out and alcohol is involved, we are all benefited from the safety net role which the region’s SoberRide program plays to remove drunk drivers from area roadways.”
During SoberRide’s hours of operation this New Year’s, area residents age 21 and older celebrating with alcohol may download the Lyft app to their phones, then enter a SoberRide® code in the app’s “Promo” section to receive their no cost (up to $15) safe transportation home. A New Year’s Eve SoberRide® promo code will be posted at 9:00 pm on December 31 on www.SoberRide.com.
Nearly four-out-of-ten U.S. traffic fatalities during the New Year’s holiday involve drunk drivers (39%, National Highway Traffic Safety Administration, 2018).
Last New Year’s, nearly 1,000 (921) persons in the Washington-metropolitan area used WRAP’s Holiday SoberRide® program rather than possibly driving home impaired. The charity also offers its SoberRide® program on St. Patrick’s Day, Cinco de Mayo, Independence Day and Halloween.
SoberRide® is offered throughout Lyft’s Washington, D.C. coverage area which includes all or parts of: the District of Columbia; the Maryland counties of Montgomery and Prince George’s; and the Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William.
“Lyft is proud of the role ridesharing has played in reducing impaired driving across the nation. Here in the DC area, partnering with the Washington Regional Alcohol Program allows us to take our commitment to providing reliable, convenient, and responsible transportation a step further, particularly during times of the year when people are out celebrating and in need of a ride home,” said Robin Burns, MidAtlantic Community Strategist, Lyft Washington, D.C.
Sponsors of WRAP’s New Year’s SoberRide® campaign include the 395 Express Lanes, AAA Mid-Atlantic, Anheuser-Busch, Brown-Forman, Constellation Brands, District of Columbia Association of Beverage Alcohol Wholesalers, Enterprise Rent-A-Car, Foundation for Advancing Alcohol Responsibility, Giant Food, Glory Days Grill, Heineken, Kendall-Jackson, Lyft, Molson Coors Beverage Company, New Belgium Brewing, Restaurant Association Metropolitan Washington and the Washington Area New Automobile Dealers Association.
Since 1991, WRAP’s SoberRide® program has provided 80,047 free safe rides home to would-be drunk drivers in the Greater Washington area.
Founded in 1982, the nonprofit [501(c)(3)] Washington Regional Alcohol Program (WRAP) is a coalition of diverse interests using effective education, innovative programs and targeted advocacy to end alcohol-impaired driving and underage drinking in the Washington, DC metro area. Through public education, innovative health education programs and advocacy, WRAP is credited with keeping the metro-Washington area’s alcohol-related traffic deaths historically lower than the national average.
More information about WRAP’s SoberRide® initiative can be found at www.SoberRide.com.